We visited the „INTER NORGA“ a big international trade fair for gastronomy and hospitality, which is every year in Hamburg, at the 19th March. There we met Karin Tischer, a known, international trend researcher at a lecture about the new food trends. We told her about our soap and gave her one. She thought the idea was great and she was excited about it. She told us she would test the soap and send us her feedback about it.
As every year the JUNIOR fair found place at the Arcaden of Regensburg on the 14th of March 2019. To make our product popular and gain experiences for the state competition in München, we decided to create a booth there. We began with the preparations early. We had to prepare the booth, a Jury interview and a stage presentation. Different paraphernalia were created, texts were learned by heart and the fast and sure construction was practiced. Nothing should go wrong.
We got going early to Regensburg on Thursday the 14th March 2019. Equal we prepared our booth at the Arcaden and ogled our competitors. There were socks collectors and marble mugs or even a website as student companies. The competitors were strong. No question. We informed visitors who were interested in our idea and we could sell 20 soaps as well. We could also talk to a radio interviewer of the radio charivari. Our idea arrived very well and was received enthusiastically. Both the jury interview and the stage spot were very good. After we degraded our booth, we got home tired but very happy about the day and the experiences we earned.
Our student company is very active on Instagram. Different product testers made aware of us and wrote us to test our soap and report about it. To get good reviews and more attention, we sent them product samples of our soap. The testers (produkttest_deutschland, snobbylinelifestyle, testmieze and produkttestundalles) convinced of our product and posted their conclusion on Instagram.
We are enthusiastic about our product and confident, that we could persuade many people of our product. So, we decided to get a higher level of popularity and wanted to hear the opinion of professionals about our product. We registered at the “cave of the lions”, a founder slideshow at VOX. We as a student company have to keep a taking border, so we don’t want to get a lot of money, we just want to get a higher awareness. Also, we want to commercialize our product in whole Germany, Europe and all over the world. We are now in the registration phase, so we don’t have a safe commitment already. Hopefully we get a positive answer from then and are able to show our product as soon as possible.
We’re on social networks a lot to make our product more popular. There Mr. Carsten Lexa discovered our product and was thrilled. He works with other volunteers on the “gründen.würzburg” initiative. These introduce start-ups in Würzburg through short YouTube videos and on your website to help them get started in business. For the first time “gründen.würzburg” also wanted to introduce a student company. So he wrote us on Facebook and asked if we would like to shoot a small video with him and briefly introduce our company. Of course we wanted, what a question. So we made an appointment from what then after some back and forth sometimes worked. Mr. Lexa came to school on 04.12.2018 to shoot the video discussed. We discussed everything that it should include, then it started. Daniela Vad our administrative assistant conducted the interview with Mr. Lexa. It worked so well during the trial that Mr. Lexa was able to complete the interview and use it. It took only about 30 minutes to build, discuss and execute everything. The video would appear on 17.12.2018 of reasons “Würzburg” on YouTube, Facebook and on your website. We hoped that as many people as possible would see it and be interested in our product. On the day the video was released, we looked at it and shared it eagerly, so everyone could see it.
Here`s the Video from Interview
Our annual general meeting for the student company “seif your life” was at the 15th November 2018.
Christina Henninger planned the annual general meeting, so nothing could go wrong on this day. We wanted to present our product as perfect as possible, because our capital investors (sponsors and shareholders) would be there, to check where they invested their money. We made a Power-Point-Presentation including our product, our company members and the first facts and figures. We presented the presentation in English, because there were exchanged students from Italy and Spain because of the ERASMUS-project at our school. After the presentation we offered coffee and self-made cake. All our visitors had good chats with each other and all of the open questions were clarified. The event was a huge success.
Our biggest order is now from a big hotel chain in Germany. Our teacher met an employee from the “Sheraton” Hotel in Düsseldorf by chance. She told him about our nice product, the coffee grounds soap. Mr. Langemeyer was interested in our idea and wanted to take our soap as a present for his special guests. After an arrangement with his supervisor, he ordered 270 soaps. We couldn’t send this many soap by post, so Lukes S. (administration) said he could drive to Düsseldorf by train and give them our soap. We packed the soap in a big bag and cushioned it to prevent that they are not damaged. Lukes drove to Düsseldorf and handed over the soap. He told Mr. Langemeyer about our student company and our aims while they were eating. The soap they gave away to their guests arrived well and they were happy for it.
Coincidentally, Mr. Behyl discovered our coffee grounds soap in one of his coffee breaks in a coffee roasting shop, which was recently offered for sale there. He had never seen this product before and had never heard of it, probably because it was only recently produced in this form. He asked the sales assistant and she referred to our student company “seif your life” of the Klara- Oppenheimer-school in Würzburg who manufactures and sells this product. Mr. Beyhl, who works as editor-in-chief at the local radio station “Radio Gong”, had the idea to introduce this product in his program and thus to support the student company. So he wrote us an e-mail and asked if we would like to introduce our product to the radio and to tell something about it. What a question. Of course, we wanted. So we made an appointment in the coming week. Of course, we all wanted to see and hear a broadcasting studio from the inside when a broadcast was recorded live, so on October 24th, 2018, we set off for the city center to Radio Gong. There we were welcomed friendly and we got a small exclusive tour of the radio station. Our two managing directors Max S. and Larissa P. conducted the interview in a small soundproof room. We were allowed to listen but had to be very quiet. In short, they talked about our idea, our product, and our plans for the future (the audio below is the conversation as it went on the radio). The conversation would still be reviewed and cut and then as it is repeatedly inserted into the broadcast program. We were all very curious how it had turned out and how it would appeal to the citizens of Würzburg. Radio Gong got 10 soaps from us, which they raffled online to listeners and asked for an honest evaluation. Overall, our “appearance” at Radio Gong was very well received and was a good advertisement.
Report about our radio visit at “Radio Gong”
To collect practically experiences of a company, with a practical product – with this main idea there is now a new established student company at the Klara-Oppenheimer-school. On our way to an economist for foods and supply management, the class of Beate Neuhaus-Krevert turns over BWL-books and tries to be successful on the market. It is remarkable what has already been developed in a few weeks. This also aroused the interest of the mayor Christian Schuchardt of Wurzburg. On a Facebook-page with high quality photos and an appealing logo you can learn already a lot about “seif your life”. It isn’t meant the literally translated German word „Säbeldüne” how people with a big English vocabulary could think, it is a soap with special properties. The “coffee grounds soap” heeded an old kitchen trick, from the knowledge of the grandmother, that ground beans neutralize annoying odors at the fridge or on other places. The start-up packed this idea to a dermatology tested case, consists of natural and vegan ingredients. In the inside of the soap there are the remnants of the brewed coffee, not microplastics. Upcycling is the modern keyword.
The concept of the students in the second year of training has already confident some major customers and retailer. Big hotel chains have registered interest like the coffee manufactory at the Spiegelstraße, the coffee shop Martinelli at the Schustergasse or the “Naturkaufhaus” at the Rückermainstraße. The soap should sold for 3,95€ on retail trades. A seed money for the student company is needed before they can earn money. Also, the mayor bought one and gave the students an insight in the founder scene of Würzburg at their visit in the town hall, he also named the main contact persons of the city council. One more popularity boost the student team and the managing directors Larissa Pfister and Max Seemann expect from the student company competitions. The Klara-Oppenheimer-Schule let the federal level set up with the project “Pimp my taste” in the past.